👋🏻 Hi, I'm Dustin Slightham
Born in Milwaukee, raised in Toronto (go Leafs!), and living in Virginia, I am an entrepreneur focused on building great companies. I currently serve as the Senior Director of Digital Marketing, at PrimePay where I lead our digital marketing efforts. Formerly, I founded and ran 434 Marketing growing it to seven figures and a team of 15.
It’s been a crazy ride so far, but I take a pragmatic approach towards business that is not scared of calculated change. I firmly believe that opportunities to improve are always present. Give me a P&L, Cashflow, Balance Sheet, or a Google Sheet (former Excel junkie) full of data, and I feel at home.
Recent thoughts
Cash Flow Survival Kit: 7 Essential Strategies to Weather Economic Uncertainty
Eighty-two percent of small businesses fail due to cash flow problems, according to research by Jessie Hagen referenced by Preferred…
Leading Through Crisis
The end, and the beginning December 16, 2019 was magical. It was our annual company Christmas party. Surrounded by loved…
Why I show up.
“I am not sure I can do this anymore.” This thought ran rampant in my mind as I lay on…
If you want to succeed in business, stop being an imposter.
I haven’t always been an entrepreneur and an owner of a small business. In my early corporate life, I was…