Hi, (👋🏼) I'm Dustin Slightham.
Born in Milwaukee, raised in Toronto (go Leafs!), and living in Lynchburg, Virginia, I am an entrepreneur focused on building great companies. I currently serve as the Senior Director of PrimePay.com where I lead our digital marketing efforts. Formerly, I founded and ran 434 Marketing growing it to seven figures and a team of 15.
It's been a crazy ride so far, but I take a pragmatic approach towards business that is not scared of calculated change. I firmly believe that opportunities to improve are always present. Give me a P&L, Cashflow, Balance Sheet, or a Google Sheet (former Excel junkie) full of data, and I feel at home.
Leading through crisis
In a country obsessed with personal comfort, anything that disrupts our ability to control the “norm” is hard. Personally, I have always tried to lean into the uncomfortable and unknown. To allow it to shape me. But 2020, my 35th year around the sun, almost killed me. Literally. Folks who
Why I show up.
“I am not sure I can do this anymore.” This thought ran rampant in my mind as I lay on our living room couch for the second straight day. When I get to a breaking point, I just sleep. I want to escape “reality” and the emotional weight of what
If you want to succeed in business, stop being an imposter.
I haven’t always been an entrepreneur and an owner of a small business. In my early corporate life, I was the manager of a 200+ person team for a Fortune 500 company. We were a Six Sigma organization, which meant we strived for near perfection—constantly evolving and manipulating
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