Articles

After a decade of starting and running my own business and countless hours analyzing customers, digging into marketing analytics, and graduating from Excel to SQL, I felt it was time to start putting thoughts on paper to document my experience. Hopefully you find some use in them!

Running a Business

Why I Show Up

Article Road Map

• Dealing with Anxiety in Business Leadership
• Retention, the hidden rocketship in LTV
• Using Common Size data to benchmark
• 10 Things I learned building an app
• Pros and Cons for starting a business in a small town
• Rose Colored Glasses

Marketing

Research is Important

Article Road Map

• Handshake Value: An ROI measure for content marketing in B2B
• Evaluating Sales Lift
• How to calculate Customer Lifetime Value (CLV)
• MarTech Stack
• Content Marketing is more than a Blog Post
• Attribution Models
• The basics of predictive equations

My Randomness

• Personal Discography by Year
• My Favorite Books