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Strategic Marketer and Business Leader with 16 years of experience in business planning, execution, data analysis, and leadership.

Senior Director of, PrimePay

10/2023 - Present

Strategic Advisor, 434 Marketing & Consulting

10/2023 - Present

Co-Founder and CEO, 434 Marketing & Consulting

05/2011 - 10/2023

  • Grew agency from $0 to $1.2M and from 2 to 14 FTEs
  • Created innovative marketing strategies informed by first-party customer research, industry analysis, and core customer segment data
  • Led 32 Buyer Intent Research Projects and have conducted over 200 research interviews
  • Responsible for quarterly analysis and reporting on all key client accounts
  • Monitored the success/failure of marketing strategies using the Objective Key Results framework
  • Designed and implemented advanced digital tracking plans for several high-traffic B2C websites
  • Led the development of 434’s internal Content Marketing SOP including detailed walkthroughs for Funnel Auditing, Topic Analysis, Content Planning, and Reporting
  • Executed several internal five-year strategic plans with core management team using the 4DX approach

Founder, DMValidate

05/2019 - 06/2023

  • Developed web based application to monitor the efficacy of digital marketing efforts made by Destination Marketing Offices

Founder, Carrot Saver

05/2011 - 07/2012

  • Met with 50 local business to discuss marketing and growth challenges
  • Designed and launched mobile coupon application (native iOS and Android)
  • Acquired 10k active regional users

Strategic Business Unit Manager, Affiliated Computer Services

01/2009 - 05/2011

  • Managed a team of approximately 205 Customer Service Associates
  • Responsible for reporting on a yearly $3.9M budget
  • Effectively aided in the reduction of approximately 40 FTEs in an 8-month period
  • Produced a detailed financial analysis providing insight into gross margins of business segments
  • Successfully trained 15 production associates in Kochi, India

Customer Operations Manager, Pitney Bowes

09/2007 - 01/2009

  • Managed a team of 50 Customer Service Associates
  • Responsible for a $2.0 Million budget
  • Created $176,000 is savings over first 12 months
  • Effectively utilized the Six Sigma DMAIC process to reduce cycle time and generate cost savings
  • Decreased overtime usage from 100 hours per week to 10 hours or less
  • Created a Financial Budget Tracker for Site


Certification School/Org
Digital Marketing Analytics Certificate, 2019 MIT Sloan School of Management
Certificate of Entrepreneurship, 2015 10KSB at Babson College
Six Sigma Green Belt Certification, 2007 Pitney Bowes Inc.
Bachelor of Science in Business Finance, 2007 Liberty University

Personality Traits

Assessment Description
Myers Briggs INTJ
Working Genius Invention/Discernment
PXT Technical/Financial
Enneagram 6w7

Industry Experience

  • SaaS
  • Business Services
  • Local Small Business
  • Tourism
  • Revenue Cycle Management
  • Health and Human Services
  • Emergency Fuel Services
  • Banking and Finance
  • Pest Control
  • Non-Profit