CV
Strategic Marketer and Business Leader with 16 years of experience in business planning, execution, data analysis, and leadership.
Senior Director of PrimePay.com, PrimePay
10/2023 - Present
Strategic Advisor, 434 Marketing & Consulting
10/2023 - Present
Co-Founder and CEO, 434 Marketing & Consulting
05/2011 - 10/2023
- Grew agency from $0 to $1.2M and from 2 to 14 FTEs
- Created innovative marketing strategies informed by first-party customer research, industry analysis, and core customer segment data
- Led 32 Buyer Intent Research Projects and have conducted over 200 research interviews
- Responsible for quarterly analysis and reporting on all key client accounts
- Monitored the success/failure of marketing strategies using the Objective Key Results framework
- Designed and implemented advanced digital tracking plans for several high-traffic B2C websites
- Led the development of 434’s internal Content Marketing SOP including detailed walkthroughs for Funnel Auditing, Topic Analysis, Content Planning, and Reporting
- Executed several internal five-year strategic plans with core management team using the 4DX approach
Founder, DMValidate
05/2019 - 06/2023
- Developed web based application to monitor the efficacy of digital marketing efforts made by Destination Marketing Offices
Founder, Carrot Saver
05/2011 - 07/2012
- Met with 50 local business to discuss marketing and growth challenges
- Designed and launched mobile coupon application (native iOS and Android)
- Acquired 10k active regional users
Strategic Business Unit Manager, Affiliated Computer Services
01/2009 - 05/2011
- Managed a team of approximately 205 Customer Service Associates
- Responsible for reporting on a yearly $3.9M budget
- Effectively aided in the reduction of approximately 40 FTEs in an 8-month period
- Produced a detailed financial analysis providing insight into gross margins of business segments
- Successfully trained 15 production associates in Kochi, India
Customer Operations Manager, Pitney Bowes
09/2007 - 01/2009
- Managed a team of 50 Customer Service Associates
- Responsible for a $2.0 Million budget
- Created $176,000 is savings over first 12 months
- Effectively utilized the Six Sigma DMAIC process to reduce cycle time and generate cost savings
- Decreased overtime usage from 100 hours per week to 10 hours or less
- Created a Financial Budget Tracker for Site
Education
| Certification | School/Org |
|---|---|
| Digital Marketing Analytics Certificate, 2019 | MIT Sloan School of Management |
| Certificate of Entrepreneurship, 2015 | 10KSB at Babson College |
| Six Sigma Green Belt Certification, 2007 | Pitney Bowes Inc. |
| Bachelor of Science in Business Finance, 2007 | Liberty University |
Personality Traits
| Assessment | Description |
|---|---|
| DiSC | CD |
| Myers Briggs | INTJ |
| Working Genius | Invention/Discernment |
| PXT | Technical/Financial |
| Enneagram | 6w7 |
Industry Experience
- SaaS
- Business Services
- Local Small Business
- Tourism
- Revenue Cycle Management
- Health and Human Services
- Emergency Fuel Services
- Banking and Finance
- Pest Control
- Non-Profit